November 2009 Archives

November 14, 2009 - Cleveland, Ohio - DOUGLAS Photography, Inc. has found it necessary to move their commercial photography services to a new larger facility with a larger studio and additional office space.  

The new facility was needed to efficiently handle the higher volume of product photography Douglas has obtained.  The new facility provides for an expansion of the photo editing and Photoshop services as well as some new photography services.  The new facility also provides Douglas with a more pleasant atmosphere for clients.  

The new location is at 1650 Crossings Parkway in Westlake, Ohio less than 2 minutes from the Crocker Basset exit on I90, a short walk to Westlake's Crocker Park and only 15 minutes from downtown Cleveland.

November 3, 1009 - As the owner of DOUGLAS Photography, Inc. and as a commercial photographer I have both worked with in-house photographers and acted as an outsourced in-house photographer.  This has proven a Win-Win situation.  I have a client that needs a photographer frequently and my client has priority and gets what they need when they need it.  Much like a staff or in-house photographer I get to know everyone.  I learn what to expect as does my client.  The only difference is I'm not down the hall but it's almost the same.  I invested in my own internet server just so my clients have the ability to have access to their images, see almost in real time editing they need on their images and can have images available to their vendors.  Just like an in-house photographer.

If your photography requirements are high enough but not high enough to warrant am in-house photographer this type of working relationship can provide almost all of the benefits of an in-house photographer without the cost.

I have been doing this for years.  This morning I read a story on Advertising Age (.com) about an ad agency that discovered what I have known for years,  In-house and Outsourced Aren't the Only Options for Your Clients.  This is a report on how ad agencies are, or can respond to clients cutting costs by taking their ad work in house.  

"We didn't want to stand by and watch our clients take that work in-house, nor was it in their best interest for us to try to force-fit it into our standard agency model. So, a few years ago, we created a second model, one we call the 'in-house outsource,' or studio model."

This story goes on to explain how this ad agency cut out the middlemen, account executives, traffickers etc. and still make their creative people available (and the income). 

November 2, 2009 - Cleveland, Ohio - DOUGLAS Photography, Inc. has their own web servers and because of that we can and do provide our commercial photography clients with the ability to have their images, or even selected images, available anywhere in the world using password protected FTP special individual client accounts in hours.

Example:  DOUGLAS Photography, Inc.  recently completed a major commercial photography project for an international client's marketing department.  Each day the project continued the marketing staff, the artists and management had access to the images for review.  Even management could make suggestions and changes daily as the project progressed from their offices.  When it came to editing images it was done in seconds over the phone because everyone was looking at the same image from different locations.

When the project was completed a select few of the images were needed by the clients web designer.  Within minutes the web designer had their own password protected FTP special account on the DOUGLAS Photography, Inc. servers with only the high resolution images, edited and sized to specification, they required.

For this client it meant managing a photo shoot without having to be there.  It meant management having the ability to follow the progress and suggest changes without being there.  It meant having the ability to edit images in seconds over the phone.  It also meant selecting specific images for one of their projects and having just those high resolution images available in minutes.

One might imagine that the cost savings to the client by having even management be able to follow this project without meetings and at their convenience, marketing and art staff having control without being there or attending meetings and even being able to edit images and see the results over the phone, one might imagine the cost savings are significant.  

All of this and even deadlines that are just a few hours away can be met.

DOUGLAS Photography, Inc. means service beyond the photography.