An In-House Outsourced Commercial Photographer?

November 3, 1009 - As the owner of DOUGLAS Photography, Inc. and as a commercial photographer I have both worked with in-house photographers and acted as an outsourced in-house photographer.  This has proven a Win-Win situation.  I have a client that needs a photographer frequently and my client has priority and gets what they need when they need it.  Much like a staff or in-house photographer I get to know everyone.  I learn what to expect as does my client.  The only difference is I'm not down the hall but it's almost the same.  I invested in my own internet server just so my clients have the ability to have access to their images, see almost in real time editing they need on their images and can have images available to their vendors.  Just like an in-house photographer.

If your photography requirements are high enough but not high enough to warrant the cost of an in-house photographer this type of working relationship can provide almost all of the benefits of an in-house photographer without the cost.

I have been doing this for years.  This morning I read a story on Advertising Age (.com) about an ad agency that discovered what I have known for years,  In-house and Outsourced Aren't the Only Options for Your Clients.  This is a report on how ad agencies are or can respond to clients cutting costs by taking their ad work in house and dropping the agencies.  

"We didn't want to stand by and watch our clients take that work in-house, nor was it in their best interest for us to try to force-fit it into our standard agency model. So, a few years ago, we created a second model, one we call the 'in-house outsource,' or studio model."

This story goes on to explain how this ad agency cut out the middlemen, account executives, traffickers etc. and still make their creative people available (and the income). 

OK, I've been doing this for years, over 15 years actually, but I would be remiss if I didn't use this "newly discovered" example of something I've known all along to promote DOUGLAS Photography, Inc.

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